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What are the benefits?

Quality Standard beef and lamb – total product integrity – Farm Assured, Quality Assured, Enhanced Eating Quality

Independently inspected throughout the supply chain from farm to point of purchase

Only beef and lamb produced, transported and slaughtered through a supply chain wholly covered by approved, independently audited schemes accredited to EN45011 standards and registered with AHDB Beef & Lamb, are eligible to carry the AHDB Beef & Lamb Quality Standard Mark.

Not only is Quality Standard beef and lamb produced to higher standards than required by law, the AHDB Beef & Lamb Quality Standard scheme includes standards that positively influence the eating quality of beef and lamb.

These standards are designed to minimise the impact of animal age on eating quality – providing you with both an improved and more consistent product

Read more about QSM standards