Spotlight on beef and lamb at business festival

07/07/2014

Beef and lamb has been showcased to an elite group of industry professionals from Central Europe during a mission to the UK.

AHDB Beef & Lamb and UK Trade & Investment (UKTI) hosted a delegation of buyers, food journalists and butchers during the three-day mission, organised to coincide with the Liverpool International Festival of Business.

The mission included farm visits to highlight production methods and genetic improvements and gave the delegates from Poland and Slovakia an opportunity to meet exporters to establish potential trade relationships. A gala dinner hosted by UKTI at Knowsley Hall also featured lamb on the menu, developed by top chef Gordon Ramsay.

Jonathan Eckley,AHDB Beef & Lamb export marketing executive, said: “Our rain-fed pasture system makes us one of the most efficient places in the world to produce succulent and tender beef and lamb. Our visitors were able to sample our beef and lamb during their visit and establish key contacts, which will hopefully pay dividends for our exporters in supplying top end retailers and the valuable foodservice sector.

“The mission also coincided with the Liverpool International Festival of Business food and drink summit, concluding with the gala dinner. Not only were delegates able to sample our great produce, but we were also able to showcase the efficiency of our production and the invaluable role our farmers play as custodians of our countryside.”

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